[Date Prev][Date Next]
[Chronological]
[Thread]
[Top]
Re: RAT USC conference.
At 02:53 PM 4/12/01 -0700, Bottom's Dream wrote:
>
> If you contact someone
> who attended a show at your theatre within 24 hours of seeing the show, your
> chances of selling them another ticket is 50%. Within 48 hours, its 15%,
> and at 72 hours, it is less than 1%. This may or may not be accurate or
>helpful, but it is a way of looking at things.
And here's another way of looking at things.
In the sideshow the same "10 acts" run continually over and over. So
audience are continually entering and exiting.
Now the audience won't stick around to see the same act again. But the
real point is that once you have the price of admittance, why in the world
would you want them to take up seats you could conceivably sell to another
victim.
So there is this device called the "blow off."
"Ladies and gentleman, we have a special show in the back room. Little
Sally wasn't born like the rest of us…..'cause you see, poor little Sally
was born with two heads.. …it's the truth folks…. now this is a separate
part of show and as such there will be a separate admission…. don't worry
that haven't all 10 acts yet… after you have seen poor little Sally, …you
will be able to return to your seat…. this freak of nature and God is not
to be missed…. we will hold up the regular show so that all who wish to see
poor little Sally can…..just one dollar, folks."
The back room has the fetus of a two-headed pig in a jar of formaldehyde.
After viewing Poor Little Sally, the doors open from this room out onto
the street. Everyone in this Poor Little Sally the pig audience is welcome
to come back to see the rest of sideshow but at least a few of them decide
to "blow off" whatever is still left of the freaky acts. They have had
enough. They have had their full.
So you have not only taken an extra $ from the audience by seducing them
into the "blow off", more importantly, you have gotten their seat back to
resell to some other just as deserving audience.
Long Tall Elvis
King of the Box Office
---------------------------------------
To [un]subscribe to the rat-list, send an email to "majordomo@ratconference.com"
with [un]subscribe rat-list" in the body of the message.
For information on other functions send a message containing the word
"help" to the same address. Do not use quotes in your message.
---------------------------------------
You may also [un]subscribe on the web at http://www.ratconference.com/cgi-bin/web_domo.pl?list=rat-list