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RAT USC conference.
- To: <rat-list@whirl-i-gig.com>
- Subject: RAT USC conference.
- From: "Bottom's Dream" <bottomsdream@linkline.com>
- Date: Thu, 12 Apr 2001 14:53:38 -0700
- In-Reply-To: <94A63023D4EFD311A99D00805FE6FB88038F8F4C@medmail5.mednet.ucla.edu>
- User-Agent: Microsoft Outlook Express Macintosh Edition - 5.01 (1630)
Title: USC conference.
Lars Hansen (former CEO of Theatre LA, currently working in some Arts
capacity at USC and the guy responsible for orchestrating Wednesday's
Marketing symposium) offered the following stats.
If you contact someone
who attended a show at your theatre within 24 hours of seeing the show, your
chances of selling them another ticket is 50%. Within 48 hours, its 15%,
and at 72 hours, it is less than 1%. This may or may not be accurate or
helpful, but it is a way of looking at things.