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Re: RAT Collaborations question
Hello Daniel,
Cara here from Florida (used to work with Annex in Seattle, still am in
spirit).
I have a book I recommend you check out. Its called SRO: Standing Room
Only: Strategies for Marketing the Performing Arts by Phillip Kotler and
Joanne Scheff. I know marketing is a loathsome concept to most, but this
book has some really good practical and cheap ideas for getting people into
the theatre, stuff that even the smallest place can do. And you best will
know what would work for your region. You can get the book from Amazon, or
maybe try the local library.
This book really got me excited about running a theatre and getting people
in. Seriously. There is some good stuff in this one.
Good luck
Cara Rosson
>Hi all:
>
>Daniel here, from Boston's Coyote Theatre.
>
>I've been producing "fringe" theatre in Boston for
>about 5 years. We've won awards, gotten great press,
>have the admiration of an outstanding core of
>supporters, and have received some wonderful grants.
>Then we put on a production of Ken Lonergan's This Is
>Our Youth, that is so universally hailed it shocks
>everyone, and still we play to audiences of 20-25
>people. WHERE ARE THE AUDIENCES?
>
>In Boston, the Lyric Opera (huge!), the Boston Ballet
>(huge!), the Museum of Fine Arts (huge!) and the
>Science Museum (huge!) formed a collaboration to
>cross-pollinate their audiences, all around the theme
>of Egypt. The ballet audiences, after seeing
>Cleopatra, would get to look at an IMAX movie on the
>Pyramids at the Science Museum, all the while knowing
>that they have tickets to Aida at the opera and the
>opportunity to see artifacts at the museum. The four
>of them have gone from huge to HUGER!
>
>Taking that model, and shrinking it down considerably,
>but keeping the same principles, Coyote is considering
>a collaboration with several other small theatres in
>town, unifying ourselves around a common subscription
>of some sort, at least as a start.
>
>The question is: have any of you tried something like
>this? Do you know of successes? failures? fledgling
>collaborations?
>
>Any ideas you might have, advice you could provide,
>folks you could put me in touch with, would go so far
>towards bringing the work we do to greater audiences
>all the while subsidizing our temp-job ridden lives.
>
>Thanks,
>
>Daniel
>
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