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RAT Collaborations question

Hi all:

Daniel here, from Boston's Coyote Theatre.

I've been producing "fringe" theatre in Boston for
about 5 years.  We've won awards, gotten great press,
have the admiration of an outstanding core of
supporters, and have received some wonderful grants. 
Then we put on a production of Ken Lonergan's This Is
Our Youth, that is so universally hailed it shocks
everyone, and still we play to audiences of 20-25
people.  WHERE ARE THE AUDIENCES?

In Boston, the Lyric Opera (huge!), the Boston Ballet
(huge!), the Museum of Fine Arts (huge!) and the
Science Museum (huge!) formed a collaboration to
cross-pollinate their audiences, all around the theme
of Egypt.  The ballet audiences, after seeing
Cleopatra, would get to look at an IMAX movie on the
Pyramids at the Science Museum, all the while knowing
that they have tickets to Aida at the opera and the
opportunity to see artifacts at the museum.  The four
of them have gone from huge to HUGER!

Taking that model, and shrinking it down considerably,
but keeping the same principles, Coyote is considering
a collaboration with several other small theatres in
town, unifying ourselves around a common subscription
of some sort, at least as a start.

The question is:  have any of you tried something like
this?  Do you know of successes?  failures?  fledgling
collaborations?

Any ideas you might have, advice you could provide,
folks you could put me in touch with, would go so far
towards bringing the work we do to greater audiences
all the while subsidizing our temp-job ridden lives.

Thanks,

Daniel

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