Re: RAT Collaborations question

["Adam Gertsacov" <kafclown@well.com>]

Daniel--

I'm in Providence, and here the theatres have a united audition process, but
after that it's anyone's guess.

I want to point out that your example is about four DIFFERENT kinds of
activities cross-collaborating.

Perhaps, you, an art gallery, a modern dance company, and a cool rock'n'roll
venue could cross-pollinate TOGETHER.   In this way, you are getting people
who might not NOW be going to the theatre, but are going somewhere else, and
might be willing to add another level to their viewing pleasure.


>> Hi all:
>>
>> Daniel here, from Boston's Coyote Theatre.
>>
>> I've been producing "fringe" theatre in Boston for
>> about 5 years.  We've won awards, gotten great press,
>> have the admiration of an outstanding core of
>> supporters, and have received some wonderful grants.
>> Then we put on a production of Ken Lonergan's This Is
>> Our Youth, that is so universally hailed it shocks
>> everyone, and still we play to audiences of 20-25
>> people.  WHERE ARE THE AUDIENCES?
>>
>> In Boston, the Lyric Opera (huge!), the Boston Ballet
>> (huge!), the Museum of Fine Arts (huge!) and the
>> Science Museum (huge!) formed a collaboration to
>> cross-pollinate their audiences, all around the theme
>> of Egypt.  The ballet audiences, after seeing
>> Cleopatra, would get to look at an IMAX movie on the
>> Pyramids at the Science Museum, all the while knowing
>> that they have tickets to Aida at the opera and the
>> opportunity to see artifacts at the museum.  The four
>> of them have gone from huge to HUGER!
>>
>> Taking that model, and shrinking it down considerably,
>> but keeping the same principles, Coyote is considering
>> a collaboration with several other small theatres in
>> town, unifying ourselves around a common subscription
>> of some sort, at least as a start.
>>
>> The question is:  have any of you tried something like
>> this?  Do you know of successes?  failures?  fledgling
>> collaborations?
>>
>> Any ideas you might have, advice you could provide,
>> folks you could put me in touch with, would go so far
>> towards bringing the work we do to greater audiences
>> all the while subsidizing our temp-job ridden lives.
>>
>> Thanks,
>>
>> Daniel
>>
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