Re: RAT Marx in Soho (in LA)

[CynwydB@aol.com]

Conrad,
As we are a new company, we have many of the same issues as you do in 
reinventing yourself in California.  After putting up shows in the Fringe, in 
gallery spaces, etc., and being invited twice down to the Mississippi Delta 
Tennessee Williams Festival, we are putting up our first three week run of a 
show at Philly's Adrienne 2nd Stage during June (last weekend of the show 
overlaps the RAT conference).  When we were in gallery spaces the we charged 
$10 for shows,  at the TW festival the festival paid us.  We have set prices 
for the June run of the show at $15, ($10 for students, seniors, rat and tcg 
attendees). We are targeted to (and praying to) break even.  This show (Take 
Two... Rose) has been done in a small art gallery, a blues stage with a one 
day set up in Clarksdale Mississippi, and now will be in a traditional 
theater space.  

I have really enjoyed doing this and other theater in places and times 
(including Fly by Night here in Philly)  with limited production elements 
available.  How different, other than the immediacy, is your show when the 
lighting, score etc is used?  I think that where and how you produce the 
show, as well as the ticket price, has to be defined in a large part by what 
audience you want to reach.   (I wonder what sort of audience "The Producers" 
would be drawing if it had opened at a community center at 15.00 a ticket I'm 
not talking about the size of the audience, but the make up).

The nuanced lighting, sound and set work available in more traditional 
theater settings cost money. How important are they to the particular piece? 
Are they an expectation of the audience you are trying to draw?   We all want 
to keep our ticket prices down, but when the cost of a ticket is around the 
cost of a CD, I don't think the range of prices being discussed is anything 
near a molestation.   

Frank Burns
Blue Rose Moon Theatre Company
www.bluerosemoon.net  



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