RAT FW: Nike

[Chris Jeffries <cjeffries@seanet.com>]

Might be e-myth, but I'm inclined to believe it.

> > Nike now lets you personalize your shoes by
> > submitting a word or phrase
> >
> > which they will stitch onto your shoes, under the
> > swoosh.  So Jonah
> > Peretti
> > filled out the form and sent them $50 to stitch
> > "sweatshop" onto his
> > shoes.
> >
> > Here're the responses he got...
> >
> > * * * * * * * * * * * * * * * * * * * * * * * * * *
> > * * * * * *
> >
> > > From: "Personalize, NIKE iD"
> > <nikeid_personalize@nike.com>
> > > To: "'Jonah H. Peretti'" <peretti@media.mit.edu>
> > > Subject: RE: Your NIKE  iD order o16468000
> > >
> > > Your NIKE iD order was cancelled for one or more
> > of the following
> > reasons:
> > >
> > > 1) Your Personal iD contains another party's
> > trademark or other
> > > intellectual property
> > > 2) Your Personal iD contains the name of an
> > athlete or team we do not have
> > > the legal right to use
> > > 3) Your Personal iD was left blank.  Did you not
> > want any personalization?
> > > 4) Your Personal iD contains profanity or
> > inappropriate slang, and
> > besides,
> > > your mother would slap us.
> > >
> > > If you wish to reorder your NIKE iD product with a
> > new personalization
> > > please visit us again at www.nike.com
> > >
> > > Thank you, NIKE iD
> > >
> > >
> > > From: "Jonah H. Peretti" <peretti@media.mit.edu>
> > > To: "Personalize, NIKE iD"
> > <nikeid_personalize@nike.com>
> > > Subject: RE: Your NIKE  iD order o16468000
> > >
> > > Greetings,
> > >
> > > My order was canceled but my personal NIKE iD does
> > not violate any of the
> > > criteria outlined in your message.  The Personal
> > iD on my custom
> > > ZOOM XC USA running shoes was the word
> > "sweatshop."
> > >
> > > Sweatshop is not:
> > > 1) another's party's trademark,
> > > 2) the name of an athlete,
> > > 3) blank, or
> > > 4) profanity.
> > >
> > > I choose the iD because I wanted to remember the
> > toil and labor of the
> > > children that made my shoes.  Could you please
> > ship them to me
> > immediately.
> > >
> > > Thanks and Happy New Year, Jonah Peretti
> > >
> > >
> > > From: "Personalize, NIKE iD"
> > <nikeid_personalize@nike.com>
> > > To: "'Jonah H. Peretti'" <peretti@media.mit.edu>
> > > Subject: RE: Your NIKE  iD order o16468000
> > >
> > > Dear NIKE iD Customer,
> > >
> > > Your NIKE iD order was cancelled because the iD
> > you have chosen contains,
> > as
> > >
> > > stated in the previous e-mail correspondence,
> > "inappropriate  slang".  If
> > > you wish to reorder your NIKE iD product with a
> > new personalization please
> > > visit us again at nike.com
> > >
> > > Thank you, NIKE iD
> > >
> > >
> > > From: "Jonah H. Peretti" <peretti@media.mit.edu>
> > > To: "Personalize, NIKE iD"
> > <nikeid_personalize@nike.com>
> > > Subject: RE: Your NIKE  iD order o16468000
> > >
> > > Dear NIKE iD,
> > >
> > > Thank you for your quick response to my inquiry
> > about my custom ZOOM
> > > XC USA  running shoes.  Although I commend you for
> > your prompt customer
> > > service, I disagree with the claim that my
> > personal iD was
> > > inappropriate slang.  After consulting Webster's
> > Dictionary, I discovered
> > > that "sweatshop" is in fact part of standard
> > English, and not slang.  The
> > > word means: "a shop or factory in which workers
> > are employed for long
> > hours
> > > at low wages and under unhealthy conditions"  and
> > its origin dates from
> > > 1892.  So my personal iD does meet the criteria
> > detailed in your first
> > > email.
> > >
> > > Your web site advertises that the NIKE iD program
> > is "about freedom
> > > to choose and freedom to express who you are."  I
> > share Nike's love of
> > > freedom and personal expression.  The site also
> > says that "If you want it
> > > done right...build it yourself."  I was thrilled
> > to be able to build
> > > my own shoes, and my personal iD was offered as a
> > small token of
> > > appreciation for the sweatshop workers poised to
> > help me realize my
> > > vision.  I hope that you will value my freedom of
> > expression and
> > reconsider
> > >
> > > your decision to reject my order.
> > >
> > > Thank you, Jonah Peretti
> > >
> > >
> > > From: "Personalize, NIKE iD"
> > <nikeid_personalize@nike.com>
> > > To: "'Jonah H. Peretti'" <peretti@media.mit.edu>
> > > Subject: RE: Your NIKE  iD order o16468000
> > >
> > > Dear NIKE iD Customer,
> > >
> > > Regarding the rules for personalization it also
> > states on the NIKE
> > > iD web site that "Nike reserves the right to
> > cancel any personal iD>
> > > up to 24 hours after it has been submitted".  In
> > addition, it further
> > > explains:  "While we honor most personal iDs, we
> > cannot honor every one.
> > > Some may be (or contain) other's trademarks, or
> > the names of certain
> > > professional sports teams, athletes or celebrities
> > that Nike does not have
> > > the right to use.  Others may contain material
> > that we consider
> > > inappropriate or simply do not want to place on
> > our products.
> > > Unfortunately, at times this obliges us to decline
> > personal iDs that may
> > > otherwise seem unobjectionable.  In any event, we
> > will let you know if we
> > > decline your personal iD, and we will offer you
> > the chance to
> > > submit another."  With these rules in mind, we
> > cannot accept your
> > > order as submitted.  If you wish to reorder your
> > NIKE iD product with
> > > a new personalization please visit us again at
> > www.nike.com
> > >
> > > Thank you, NIKE iD
> > >
> > >
> > > From: "Jonah H. Peretti" <peretti@media.mit.edu>
> > > To: "Personalize, NIKE iD"
> > <nikeid_personalize@nike.com>
> > > Subject: RE: Your NIKE  iD order o16468000
> > >
> > > Dear NIKE iD,
> > >
> > > Thank you for the time and energy you have spent
> > on my request.  I have
> > > decided to order the shoes with a different iD,
> > but I would like to make
> > one
> > > small request.  Could you please send me a color
> > snapshot of
> > > the ten-year-old Vietnamese girl who makes my
> > shoes?
> > >
> > > Thanks,
> > > Jonah Peretti
> > >
> > >
> > > <no response>
> > >
> > >
> > > As one forwarder writes:
> > >
> > > ... this will now go round the world much farther
> > and faster than any
> > > of the adverts they paid Michael Jordan more than
> > the entire wage packet
> > > of all their sweatshop workers in the world to
> > do...
> > >
> > > I normally avoid making a plea to pass on these
> > things,
> > > but this time I say:
> > >
> > > JUST DO IT
> >
> >
> >
> > --- End Forwarded Message ---
> >
> >
> > ----------------------
> > ramsay liem
> > liem@bc.edu
> > Boston College
> >
> > ===================END FORWARDED
> > MESSAGE===================
> >
> >
>
>
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